How to be a superstar account handler
Six traits of a marketing agency client service leader Account managers, client managers, business managers, suits, client guys, yes men… The male members of a typical marketing agency client service…
How to make your clients love you
The secret to building strong client-agency partnerships When I got my first job in marketing, my boss, a lovely man called Max Hole (ex-CEO and Chairman of Universal Music Group…
Does your agency have a client service problem?
Cast your minds back to the good old days of advertising. When David Ogilvy, Bill Bernbach and Don Draper ruled the roost. When Print was the dominant medium and two…