
Cast your minds back to the good old days of advertising. When David Ogilvy, Bill Bernbach and Don Draper ruled
This is a discreet examination of an agency’s client relationships to understand what is working well, what might need improvement, and where there may be future opportunities for growth.
This objective analysis delivers intelligence and insight right to the heart of the client / agency relationship dynamic.
Each evaluation process is bespoke to an individual agency and tailored to their precise needs. No copy and paste discussion guides. No copy and paste client questionnaires. Qualitative research as a preference to quantitative. My methods are proven across creative, media, tech, and PR agencies and I work with large, small, and very small agencies.
I know agencies and I understand what success looks like. Why? Because I’ve been fortunate enough to spend the majority of my career working at some of the world's most respected agencies, including BBH (Publicis), Essence (WPP), and agency.com (Omnicom). I learnt my trade at some exceptional agencies.
My understanding of the complexities of a client/agency partnership comes from years of experience on the front line. I have had the great fortune to lead and negotiate global agency relationships with some of the world’s most sophisticated businesses, including Google, HP, Nokia, Unilever, British Airways, NBCUniversal...
No lengthy contracts, no retainers, just a simple one-off evaluation cost, fixed upfront, and accompanied by a clear timeline and set of deliverables. All feedback, recommendations, and action plans are specific to the agency and therefore actionable and effective.
Cast your minds back to the good old days of advertising. When David Ogilvy, Bill Bernbach and Don Draper ruled
If you want to make your clients love you, the key thing to understand is that marketing is a relationships
Account handlers, account managers, client managers, business managers, suits, client guys, yes men… the male members of a typical marketing