ABOUT ME
ABOUT ME
My expertise in client-agency relationships comes from 25 years working on both sides of the marketing fence. I’ve led agencies, managed flagship client relationships, and guided stellar teams to every creative and marketing award there is.
My belief is simple: the stronger a focus an agency has on its clients, the more likely they are to prosper and grow.
- Sir Nigel Bogle, Founder, BBH -
Agency Expertise
Agency Expertise
I know agencies and I understand what success looks like. Why? Because I’ve been fortunate enough to spend the majority of my career working at some of the world’s most respected agencies, including BBH (Publicis), Essence (WPP), and agency.com (Omnicom). I learnt my trade from the best people at some exceptional agencies.
Client Understanding
Client Understanding
My understanding of the complexities of a client-agency partnership comes from years of experience working both client and agency-side. I have had the great fortune to lead and navigate global agency relationships with some of the world’s most sophisticated businesses, including Google, HP, Nokia, Unilever, British Airways, and NBC Universal.
Proven Methods
Proven Methods
My methods have been honed since I gave up my well paid agency job in 2017 to forge a career as an agency advisor. I know what works and importantly what clients need from their agencies. My methods are proven across creative, media, tech, and PR agencies and I work with large, small, and very small agencies.
Flexible Model
Flexible Model
No lengthy contracts, no retainers, just simple one-off costs, fixed upfront, and accompanied by a clear timeline and set of deliverables.
- Simon Dent, Founder, Dark Horses -