Helping agencies capture more value in their client relationships.
Why? Because an agency's client relationships are their most valuable asset.
Keir is outstanding. A man with integrity, passion,
energy and in addition, he is an extremely nice person.
Sir Nigel Bogle, BBH Founder
HOW DO I HELP AGENCIES?
This is a discreet examination of an agency’s client relationships to understand what is working well, what might need improvement, and where there may be future opportunities for growth.
This objective analysis delivers intelligence and insight right to the heart of the client / agency relationship dynamic.
Key benefits
Complete 360° view of client
satisfaction across all clients
Deeper understanding of the
drivers of client satisfaction
Early warning system on blind
spots and relationship troubles
Unbiased opinion on agency
processes, teams, and talent
Objective pov on how agency
culture is perceived by clients
Helps identify areas for organic
growth and new capabilities
Key benefits
Complete 360° view of client
satisfaction across all clients
Unbiased opinion on agency
processes, teams, and talent
Early warning system on blind
spots and relationship troubles
Deeper understanding of the
drivers of client satisfaction
Objective pov on how agency
culture is perceived by clients
Helps identify areas for organic
growth and new capabilities
“Keir's knowledge, expertise and emotional intelligence make him the perfect partner for any Client Relationship Evaluation. Keir's innate ability to inject trust and build rapport, while staying impartial, make the outcome of any interviews with C-suite stakeholders invaluable.”
ALE CABRA, CLIENT EXPERIENCE DIRECTOR, RUFUS LEONARD
AS A RESULT OF RECENT CLIENT EVALUATIONS
WHY DO AGENCIES WORK WITH ME?
Proven Methods
Each evaluation process is bespoke to an individual agency and tailored to their precise needs. No copy and paste discussion guides. No copy and paste client questionnaires. Qualitative research as a preference to quantitative. My methods are proven across creative, media, tech, and PR agencies and I work with large, small, and very small agencies.
Agency expertise
I know agencies and I understand what success looks like. Why? Because I’ve been fortunate enough to spend the majority of my career working at some of the world's most respected agencies, including BBH (Publicis), Essence (WPP), and agency.com (Omnicom). I learnt my trade at some exceptional agencies.
Client understanding
My understanding of the complexities of a client/agency partnership comes from years of experience on the front line. I have had the great fortune to lead and negotiate global agency relationships with some of the world’s most sophisticated businesses, including Google, HP, Nokia, Unilever, British Airways, NBCUniversal...
Flexible model
No lengthy contracts, no retainers, just a simple one-off evaluation cost, fixed upfront, and accompanied by a clear timeline and set of deliverables. All feedback, recommendations, and action plans are specific to the agency and therefore actionable and effective.
WANT TO INCREASE CLIENT SATISFACTION?
ABOUT ME
My expertise in client/agency relationships comes from 25 years working on both sides of the marketing fence. I’ve run agencies, managed flagship client relationships, and led stellar teams to every creative and marketing award there is.
My belief is that agencies are missing out on a wealth of opportunity, and putting themselves at relationship risk, if they do not run a dedicated, client relationship evaluation process. Not a once-a-year survey no-one prioritises, a formal, and impartial deep-dive to determine relationship performance.
Agencies I work with find the intelligence invaluable, using it to inform both their business strategy and day-to-day decision making. That’s why I started my business; to help agencies laser focus on their clients, because happy clients spend more, stay longer, and have a huge positive impact on the culture of an agency.
What people say
BLOGS
Cast your minds back to the good old days of advertising. When David Ogilvy, Bill Bernbach and Don Draper ruled
If you want to make your clients love you, the key thing to understand is that marketing is a relationships
Account handlers, account managers, client managers, business managers, suits, client guys, yes men… the male members of a typical marketing
